You never see a bookie on a bike

Cheltenham festival week and I was thinking of an expression my grandmother would often use to discourage betting, and about the business model of the bookmaker (turf accountant, bookie etc). “You never see a bookie on a bike” Bookmakers rely on 2 things to make their...

The 4 Dimensions of Selling

In any activity there are always 4 dimensions, yet so often we only ever consider one of them… In selling this is very match the case, often more than many other activities : because selling directly connects to our basic animal instincts of fight or flight (we...