We hear a lot at the moment about the death of the high street, but it’s not all doom and gloom: my local hardware store (in a rundown part of town) is thriving, in fact, for me, a trip into town isn’t complete without popping into Mountfords. It’s not the wide range of products stocked […]
The death of the High St according to Mountfords Read More »
All too often, when trying to promote goods and services, organisations are tempted to ‘sex up’ their promise: ● A ‘one time’ only offer ● This week only, 50% off ● Hurry while stocks last ● I’ve been warned that stocks are low The problem with all these are that they ‘speedy selling’: they aim
It ain\’t sexy but… Read More »
I have to regularly travel up and down the M6 its not the most enjoyable part of my life but its often difficult to avoid, recently my daughter who was travelling with me asked why large chunks of it was limited to 50mph rather than the more normal 70mph limit? “How do they hope to
Slow Driving for fast and safe results on the M6 Read More »
Good butchers are a rare breed nowadays, but the best that I know of is situated in a small side street, in a small town in northern Cumbria. Famed for their homemade pies they also make a fantastic proper Cumberland sausage. Their product offering is outstanding, but they match this with their customer service, never
Slow Selling a Cumberland Sausage Read More »
By Brendan Donnelly What a pleasing experience I’ve just had at my local SHELL garage. The normal pandemonium of finding a pump free that sells the right fuel for my van (diesel, not diesel plus and definitely not unleaded ) then pumping most of it into the van whilst still leaving enough to go onto
Shell service station at Stone, Staffs: a great example of \’Slow Selling\’ Read More »
By Brendan Donnelly: brendan@wordpress-983538-3474751.cloudwaysapps.com I went ‘brambling’ this morning, scouring the hedgerows of rural Staffordshire for the big black juicy fruits, trying to avoid the stinging nettles and prickles in search of one of my favourite fruits. My son couldn’t understand “Why not just go into town and buy some?” My reply “Our local supermarket
Blackberries – Slow Picked, not quick bought! Read More »
Every day there’s a race for survival and profit in this ‘dog eat dog’ global economy: an organisation basically has three choices of strategy: Stay roughly as we are, spend some money on marketing, try to win more business, and hope for the best. Race to the bottom: be the cheapest Race to the top:
The Race for the bottom Read More »
Far too often, in order to sell more, Organisations resort to \’limited time offers\’ or \’special deals\’. As a customer, we\’ve seen it all before and we know that \’once in a lifetime offers\’ are usually both not quite what they seem, and come round every few weeks … we\’re deeply cynical, and for
How to sell more, with integrity Read More »
In today’s frantic marketplace it’s easy to miss the true winners. So many organisations spend so much money advertising, hyping and interrupting across a multitude of media channels, that other businesses begin to mistakenly believe that these organisations are hyper successful, and that they need to behave in a similar way in order to compete and sell more.
Slow Down to Sell More Read More »
Slow selling is about getting it right: right values, right products, right service, right quality and right price, so that customers love you, come back to you, spend more and more, spread your reputation, and unhesitatingly refer you to their friends.
What is \’Slow Selling\’? Read More »
