death-of-the-highstreet

The death of the High St according to Mountfords

We hear a lot at the moment about the death of the high street, but it’s not all doom and gloom: my local hardware store (in a rundown part of town) is thriving, in fact, for me, a trip into town isn’t complete without popping into Mountfords. It’s not the wide range of products stocked […]

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SLOW

Slow

Slow. Why is this often seen as a bad thing? Why is it surrounded by negativity? And why is fast viewed so positively? Perhaps if we sub-titled slow-selling as ‘a sales process that actually works’ and ‘fast selling’ as ‘frenetically wasting the marketing budget for very little real return’ then the ‘normal’ sales approach of

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Slow Selling a Cumberland Sausage

Good butchers are a rare breed nowadays, but the best that I know of is situated in a small side street, in a small town in northern Cumbria. Famed for their homemade pies they also make a fantastic proper Cumberland sausage. Their product offering is outstanding, but they match this with their customer service, never

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Shell service station at Stone, Staffs: a great example of \’Slow Selling\’

By Brendan Donnelly What a pleasing experience I’ve just had at my local SHELL garage. The normal pandemonium of finding a pump free that sells the right fuel for my van (diesel, not diesel plus and definitely not unleaded ) then pumping most of it into the van whilst still leaving enough to go onto

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How to sell more, with integrity

  Far too often, in order to sell more, Organisations resort to \’limited time offers\’ or \’special deals\’. As a customer, we\’ve seen it all before and we know that \’once in a lifetime offers\’ are usually both not quite what they seem, and come round every few weeks … we\’re deeply cynical, and for

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Slow Down to Sell More

In today’s frantic marketplace it’s easy to miss the true winners. So many organisations spend so much money advertising, hyping and interrupting across a multitude of media channels, that other businesses begin to mistakenly believe that these organisations are hyper successful, and that they need to behave in a similar way in order to compete and sell more.

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