January Sales

Everyone loves a bargain, but perhaps it’s a good time, at the end of January to reflect on special offers, and what true effect they have on our business. Are we genuinely trying to move dated or old season stock with clear and fair reductions: in which case the...

The 4 Dimensions of Selling

In any activity there are always 4 dimensions, yet so often we only ever consider one of them… In selling this is very match the case, often more than many other activities : because selling directly connects to our basic animal instincts of fight or flight (we...