All too often, when trying to promote goods and services, organisations are tempted to ‘sex up’ their promise:

● A ‘one time’ only offer
● This week only, 50% off
● Hurry while stocks last
● I’ve been warned that stocks are low

The problem with all these are that they ‘speedy selling’: they aim to appeal to our basic animal instincts, and get us to panic and press the ‘buy’ button before we stop to consider and compare.

Sexy sounding offers for speedy sales.

The only problem is that they create false expectations, let people down, and destroy trust and reputation.

Far better perhaps to be slow, steady and obsessively consistent in all your systems (so the customer always gets a consistent experience, no matter who they deal with), and obsessively consistent in building your brand (so your reputation spreads slowly, steadily and consistently for huge long term success).

No it ain’t quick, no it ain’t sexy, no it certainly ain’t easy.

But by heck it works!