In any activity there are always 4 dimensions, yet so often we only ever consider one of them… In selling this is very match the case, often more than many other activities : because selling directly connects to our basic animal instincts of fight or flight (we get excited by the want and need to […]
The 4 dimensions of selling Read More »
Good butchers are a rare breed nowadays, but the best that I know of is situated in a small side street, in a small town in northern Cumbria. Famed for their homemade pies they also make a fantastic proper Cumberland sausage. Their product offering is outstanding, but they match this with their customer service, never
Slow Selling a Cumberland Sausage Read More »
In any activity there are always 4 dimensions, yet so often we only ever consider one of them… In selling this is very match the case, often more than many other activities : because selling directly connects to our basic animal instincts of fight or flight (we get excited by the want and need to
The 4 Dimensions of Selling Read More »
Every day there’s a race for survival and profit in this ‘dog eat dog’ global economy: an organisation basically has three choices of strategy: Stay roughly as we are, spend some money on marketing, try to win more business, and hope for the best. Race to the bottom: be the cheapest Race to the top:
The Race for the bottom Read More »
Perhaps anyone selling anything in any profession, in order to be called a ‘professional’, ought to swear ‘The Slow Sellers Oath’ and be proud to stick to it. Indeed, we teach this oath as a key part of the ‘Slow Selling’ process, and it is the main ingredient of membership of the ‘Slow Sellers Association’.
The Slow Seller\’s Oath Read More »
In today’s frantic marketplace it’s easy to miss the true winners. So many organisations spend so much money advertising, hyping and interrupting across a multitude of media channels, that other businesses begin to mistakenly believe that these organisations are hyper successful, and that they need to behave in a similar way in order to compete and sell more.
Slow Down to Sell More Read More »
