The 4 dimensions of selling

In any activity there are always 4 dimensions, yet so often we only ever consider one of them… In selling this is very match the case, often more than many other activities : because selling directly connects to our basic animal instincts of fight or flight (we...

The 4 Dimensions of Selling

In any activity there are always 4 dimensions, yet so often we only ever consider one of them… In selling this is very match the case, often more than many other activities : because selling directly connects to our basic animal instincts of fight or flight (we...

The Race for the bottom

Every day there’s a race for survival and profit in this ‘dog eat dog’ global economy: an organisation basically has three choices of strategy: Stay roughly as we are, spend some money on marketing, try to win more business, and hope for the best. Race to the bottom:...