‘Slow Selling’ was founded by Guy Arnold in 2017: it is a ‘not for profit’ movement available for all to use, free of charge, but you must be licensed to do so (in order to preserve the integrity and quality of the material).
After taking a degree in law at Exeter University in the UK, Guy Arnold took a job as a beer sales rep for a struggling area in Kent. After much hard work, late nights, weekend darts presentation and a bit of good old fashioned luck, he became top salesperson for the Company.
Guy was then headhunted to start a new Pub Company in London and progressed to become a brand builder with a new pub brand called ‘Tap and Spile’.
Guy then bought his own business, with his wife Alison: a pub and hotel on Dartmoor in Devon: this was in the process of being repossessed by the bank and, between them, they turned it round and it became a successful business and, more importantly, a valuable part of the community.
From all this experience, Guy had learned that the key ingredients to long-term business success in business were, to focus on what the customer REALLY wants (no matter how eccentric, demanding … or drunk), and to improve in small steps, using feedback as a driver, every week.
After this, Guy joined a small Pub Company that then expanded to become the largest Pub Company in the UK. At the same time, Guy was quickly promoted within the company and became the Field Operations Director, not only responsible for the operation of over 4000 independent pub businesses, but also responsible for the relationship with the licensees in the organisation, and for their training and support: the aim being to help them drive continual business success through consistent and continually improving customer experiences.
This led Guy to start putting his ideas and thoughts onto paper and to start developing the principles and systems that we see today as ‘Slow Selling’. Guy left the pub company and started off his own coaching and training business: focusing on helping organisations of all shapes and sizes to continually build attractiveness, loyalty, referrals and reputation through simple, powerful systems designed to achieve precisely this.
During this time, Guy worked with Organisations large and small: from large multinational Banks to small independent specialist traders … and everything in between. What he learned and taught has the potential to transform business everywhere: if you systematically apply these simple, powerful systems (that are driven by common sense and obsessive focus on the customer’s needs), and you keep working on it, inch by inch, success will always come your way. Success isn’t luck: success comes from the rigorous application of these simple systems, and continual improvement driven by professional customer feedback.
At this stage, Guy was joined by Brendan, a friend and colleague from his time as a beer rep. Brendan has a track record of sales and customer loyalty success from running his own businesses to sales and sales management roles in large organisations.
These principles and systems are now offered as training and coaching in ‘Slow Selling’. They have been proven to work, not only because they are based on the principles of blindingly obvious common sense, but also because they have a proven track record in the many diverse situations to which they have been applied.
Guy and Brendan now work with organisations large and small, public and private, and help them lever these principles and systems to build continual success both physically in sales, loyalty and reputation, continual improvement, and in deep fulfillment in a job well done for all the right reasons in the right way.
These principles and systems are now available to you to apply to your business or organisation, or to train and use to help others : the material is free to use, as ‘Slow Selling’ is a not-for-profit movement, but we do insist that if you want to use the material and brands you must be trained by someone licensed by us and commit to a monthly programme of CPD, organised by us.
The brands in the ‘Slow Selling’ portfolio include:
- ‘Slow Selling’: the overall system, incorporating all the other brands
- ‘Investors in Feedback’: a system for professional feedback gathering and auditing.
- ‘Go the extra inch’: continual improvement systems
- ‘Great or Poor’: customer reputation and referral systems
For more information please email firstname.lastname@example.org and we can have a slow conversation about what’s holding you back, and put forward ideas to help you.
We look forward to hearing from you.