Blog - Slow Selling

Slow Selling Blog

Tips and ideas to sell slower ... for long term excellence

You never see a bookie on a bike

Cheltenham festival week and I was thinking of an expression my grandmother would often use to discourage betting, and about the business model of the bookmaker (turf accountant, bookie etc). “You never see a bookie on a bike” Bookmakers rely on 2 things to make their...

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The death of the High St according to Mountfords

We hear a lot at the moment about the death of the high street, but it’s not all doom and gloom: my local hardware store (in a rundown part of town) is thriving, in fact, for me, a trip into town isn’t complete without popping into Mountfords. It’s not the wide range...

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Slow

Slow

Slow. Why is this often seen as a bad thing? Why is it surrounded by negativity? And why is fast viewed so positively? Perhaps if we sub-titled slow-selling as ‘a sales process that actually works’ and ‘fast selling’ as ‘frenetically wasting the marketing budget for...

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It ain’t sexy but…

It ain’t sexy but…

All too often, when trying to promote goods and services, organisations are tempted to ‘sex up’ their promise: ● A ‘one time’ only offer ● This week only, 50% off ● Hurry while stocks last ● I’ve been warned that stocks are low The problem with all these are that they...

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January Sales

Everyone loves a bargain, but perhaps it’s a good time, at the end of January to reflect on special offers, and what true effect they have on our business. Are we genuinely trying to move dated or old season stock with clear and fair reductions: in which case the...

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A simple slow selling action you can take every day

Statistics show that business owners are among the loneliest in the workplace. In fact: we could all do with a bit more praise and bit less criticism and bad news, couldn't we? One of the best ways of not only making someone else's day better, and, by the way, making...

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