I’ve just spent 35 minutes trying to give a large finance house £2k of my ‘hard earned’, the most frustrating thing about it was that the process itself took about 5 minutes – that’s the total time I spent talking to an actual human being – ‘Laura’ was charming and helpful and efficient, but after […]
Automation often results in frustration Read More »
Good butchers are a rare breed nowadays, but the best that I know of is situated in a small side street, in a small town in northern Cumbria. Famed for their homemade pies they also make a fantastic proper Cumberland sausage. Their product offering is outstanding, but they match this with their customer service, never
Slow Selling a Cumberland Sausage Read More »
In any activity there are always 4 dimensions, yet so often we only ever consider one of them… In selling this is very match the case, often more than many other activities : because selling directly connects to our basic animal instincts of fight or flight (we get excited by the want and need to
The 4 Dimensions of Selling Read More »
By Brendan Donnelly What a pleasing experience I’ve just had at my local SHELL garage. The normal pandemonium of finding a pump free that sells the right fuel for my van (diesel, not diesel plus and definitely not unleaded ) then pumping most of it into the van whilst still leaving enough to go onto
Shell service station at Stone, Staffs: a great example of \’Slow Selling\’ Read More »
Far too often, in order to sell more, Organisations resort to \’limited time offers\’ or \’special deals\’. As a customer, we\’ve seen it all before and we know that \’once in a lifetime offers\’ are usually both not quite what they seem, and come round every few weeks … we\’re deeply cynical, and for
How to sell more, with integrity Read More »
Perhaps anyone selling anything in any profession, in order to be called a ‘professional’, ought to swear ‘The Slow Sellers Oath’ and be proud to stick to it. Indeed, we teach this oath as a key part of the ‘Slow Selling’ process, and it is the main ingredient of membership of the ‘Slow Sellers Association’.
The Slow Seller\’s Oath Read More »
In today’s frantic marketplace it’s easy to miss the true winners. So many organisations spend so much money advertising, hyping and interrupting across a multitude of media channels, that other businesses begin to mistakenly believe that these organisations are hyper successful, and that they need to behave in a similar way in order to compete and sell more.
Slow Down to Sell More Read More »
Slow selling is about getting it right: right values, right products, right service, right quality and right price, so that customers love you, come back to you, spend more and more, spread your reputation, and unhesitatingly refer you to their friends.
What is \’Slow Selling\’? Read More »
