fbpx
bookie-on-a-bike

You never see a bookie on a bike

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

Cheltenham festival week and I was thinking of an expression my grandmother would often use to discourage betting, and about the business model of the bookmaker (turf accountant, bookie etc).

“You never see a bookie on a bike”

Bookmakers rely on 2 things to make their business model successful-

  1. Honesty, their word is their bond, never a quarrel bet with Joe Coral etc.
  2. Transparency, all the prices are displayed in real time very visible on their boards or in their shops, and you can either take a price or opt for the starting price, it’s your choice.

In all my many years enjoying a flutter, I have never felt cheated by a bookie, and any mistakes have been swiftly and courteously corrected, to my complete satisfaction (they see it as very important to retain existing customers)

It may not quite fit our ‘slow selling’ model, but it seems to work very well because I’ve never seen a bookie on a bike.

By [email protected]

Please click here to be kept up to date on ‘Slow Selling’

MORE TO EXPLORE

the feedback economy
Guy Arnold

The Feedback Economy

In this digital era, customers can leave their feedback anywhere, at any time. This transformation has formed what is called The Feedback Economy, an economy

Read More »
what are you really selling?
Guy Arnold

What Are You Really Selling?

Some people think they’re not in the ‘sales department’. Of course they are. They’re selling connection, communication or forward motion. They’re selling ways of thinking,

Read More »

FREE DOWNLOAD

Subscribe to our newsletter and receive 'The 7 Deadly Sins Of Sales' (worth $4.99) FREE.

DOWNLOAD NOW

SEARCH

CONNECT WITH US

BLOG CATEGORIES

test

Download our FREE

booklet-icon

Subscribe to

email-icon
check-icon
Scroll to Top